Diversified Industries

  • WordPress
  • Mobile Responsive
  • Custom CSS
  • Theme Development
  • SEO
  • Branding
 

The Challenge

Diversified Industries is a returning client who had a very specific challenge. Diversified Industries is a leader in the manufacturing industry and their products can be seen everywhere from automobiles to the appliances in our homes. When Diversified Industries came to South Jersey Web Design, they had an outdated, antiquate website that was no longer a valuable tool for the ever expanding business. We were tasked with creating a very clean user experience that also had to highlight exactly what they do. We came up with a very simplistic design that also looks as modern as it does appealing.

 
 

Mobile User Experience

Our menu solution is completely unique in design. Their mobile menu needed to be jam-packed and able to handle a huge amount of information. Usually the jump-to solution is “put it in a Hamburger Menu”. So we sketched, wireframed, prototyped, sketched again and finally nailed it.

 
 

The Insights

Through a bespoke and collaborative approach, we worked with in-house teams and redesigned and built a responsive site. This included developing a UI Kit with a long-term focus, that would allow for a more efficient way of working.

Having access to the website intensive insight into how customers wanted to use the site, as we could see where they were clicking. This allowed us to take justified risks and create a user-friendly redesign that improved the way people were already using the site without disrupting their experience./p>