The Produce Traceability Initiative
- Mobile Responsive
- Custom CSS
The Produce Traceability Initiative (PTI) is sponsored by the Canadian Produce Marketing Association, GS1 Canada, GS1 US, and the International Fresh Produce Association. PTI is designed to help the industry use traceback procedures more effectively, as well as improve efficiency for future traceability.
Mobile User Experience
Our menu solution is completely unique in design. Their mobile menu needed to be jam-packed and able to handle a huge amount of information. Usually the jump-to solution is “put it in a Hamburger Menu”. So we sketched, wireframed, prototyped, sketched again and finally nailed it.
Through a bespoke and collaborative approach, we worked with in-house teams and redesigned and built a responsive site. This included developing a UI Kit with a long-term focus, that would allow for a more efficient way of working.
Having access to the website intensive insight into how customers wanted to use the site, as we could see where they were clicking. This allowed us to take justified risks and create a user-friendly redesign that improved the way people were already using the site without disrupting their experience.
"New Jersey Web Design team is strategic, creative, and pragmatic. They were extremely flexible as our needs evolved during our website build and they walked us through a very complicated project. Good prices and exellent costumer service. Definitely buying more stuff in a future. These guys did such an amazing job on my business website. I highly recommend them."