The Produce Traceability Initiative

  • WordPress
  • Mobile Responsive
  • Custom CSS
  • SEO
  • SSL
 

The Challenge

The Produce Traceability Initiative (PTI) is sponsored by the Canadian Produce Marketing Association, GS1 Canada, GS1 US, and the International Fresh Produce Association. PTI is designed to help the industry use traceback procedures more effectively, as well as improve efficiency for future traceability.

 
 

Mobile User Experience

Our menu solution is completely unique in design. Their mobile menu needed to be jam-packed and able to handle a huge amount of information. Usually the jump-to solution is “put it in a Hamburger Menu”. So we sketched, wireframed, prototyped, sketched again and finally nailed it.

 
 

The Insights

Through a bespoke and collaborative approach, we worked with in-house teams and redesigned and built a responsive site. This included developing a UI Kit with a long-term focus, that would allow for a more efficient way of working.

Having access to the website intensive insight into how customers wanted to use the site, as we could see where they were clicking. This allowed us to take justified risks and create a user-friendly redesign that improved the way people were already using the site without disrupting their experience.