E-Commerce SEO: Strategies to Drive Organic Traffic and Increase Sales

Running an e-commerce website is mostly useless if you don’t sell anything, so you must do what you can to attract visitors and potential customers. A surefire way of achieving this is to make sure your site uses SEO very strategically. If you’re curious about the tangible results that can come from effective SEO, you can check out an SEO case study on this page. This may mean revising your SEO strategies to work out ways of driving traffic organically, which should create interest and increase sales, you just need to get the right ecommerce SEO services.

SEO Strategies to Increase Organic Traffic to Your Ecommerce Website

Keep tabs on the technical aspects

If the technical aspects of your website’s SEO aren’t up to par, it could disrupt the flow of traffic. One critical factor in this equation is the ease with which customers can navigate your site. Simplify the process, strategically incorporate keywords across all pages, ensuring they’re never more than three clicks away from each other. This is particularly crucial for eCommerce SEO services, where smooth navigation can significantly impact user experience and conversion rates.

Use the correct keywords constructively

One of the cornerstones of ranking your website during online searches is keywords. It’s important that you find the best words to use and do so constructively. You can use a keyword search tool, or create a keyword matrix, which is specifically organized to indicate the most useful keywords for your site.

Feature keywords in the most useful places

It’s not just enough to use the best keywords, you need to use them properly. This means making sure they feature in the correct places in your site. It’s very important that your primary keyword is part of your URL. It must also feature soon in the title tag for the website and a number of times in the body copy.

Invest in paid online searches

Finding the most valuable keywords isn’t always as easy as it may seem. It’s also not necessarily best to do the searches yourself. If you want the guarantee of finding the keywords that will actively drive organic traffic to your website, it is worth considering investing in a paid online search.

Produce quality content

On an e-commerce website, it may seem counter-intuitive to even think about focusing on content. However, if you want to feature keywords enough times to reflect in online searches, you need more than just product names, specs and pricing details.

Writing quality content in your site gives you the context in which you can feature your keywords, and is another way to keep your customers engaged and informed about your products.

Publish blog posts and articles

You should take advantage of all opportunities to catch the attention of people who may get hooked into your service or product. One effective channel to explore is to write about – and around – your area. Start a blog and create, or commission, posts about your niche. Don’t confine the content only to that close to your product, but write around it.

The posts can be about aspects of your particular industry, or related points, or issues. Use the blog post to give your opinion on a controversy relevant to your area.

You can also publish longer, broader and researched articles that extend visitors to your site’s understanding of the application, worth or relevance of your product.

Be active on social media

The social media are everywhere and important for small businesses, if you’re not active on these channels, you are missing an opportunity to draw attention to your site – and, hopefully, to drive traffic there.

You can aim to feature on all the channels, or identify selected social media channels and establish a presence. You will need to make sure that it is an
active presence: post stories, comments and opinions. Create unique posts and comment on others. Make sure that whatever you post is relevant to your area, or even to your product. Remember that the aim isn’t just to be active, but to drive traffic to your site.

Work with influencers

A very effective way to capitalize on using social media is to work with influencers. You will need to be very specific when you identify the individual/s you work with. Their activity and interests should to align with your business, product or values in some way.

What can be even more important is for their followers to fit into the ideal profile for the traffic you’re looking for.

Take advantage of retargeting display ads

If you invest in retargeting ads, someone who has shopped on your site can have their attention drawn by ads that pop up on their social media. This feature directly relates to what they have been doing online, which may include online searches and shopping on your site, or related sites.

This form of display ads will generate much more traffic on your site than conventional display ads will.

Use email constructively and consciously

Email is one of the most cost-affordable ways of communicating online, especially with big numbers of people. You should take advantage of all the options email offers you to drive organic traffic to your site. Create mailing lists from sign-up emails or even from abandoned cart emails. This will enable you to send targeted mails to catch potential customers’ attention, or to drive traffic back to your site.

Looking to boost your online presence? South Jersey Web Design is your partner in crafting tailored content strategies. Our e-commerce strategists collaborate with clients to pinpoint unique target keywords and build a robust SEO plan for increased traffic and sales. Ready to elevate your digital game? Chat with us now and explore how we can elevate your brand’s online success!